Although the domestic automobile market has been experiencing fluctuation for the last few years, hatchbacks as compared to any other segment of four-wheeler have dominated the market. The constant introduction of a wide range of entry-level hatchbacks that best suits the budgets of many consumers has been the key factor behind the increasing popularity of these vehicles. Moreover, the small size of the car appeals to many, as it is easier to drive to narrow and crowded traffic of Kathmandu. In the meantime, fuel efficiency and low maintenance cost are the other attractive features of the cars. Eyeing the increasing demand for hatchbacks major automobile dealers Hyundai, MarutiSuzuki, Ford, Volkaswagen, Skoda, Honda and Tata have focused on the four-wheelers under this segment. As a result, today, hatchback covers the maximum market share of over 70 per cent of the entire four-wheeler market. It has succeeded to dominate the domestic automobile market all because of their affordability, convenience, and fuel efficiency. Eon, Santro, i10 and i20 are four hatchbacks from Hyundai stable in the domestic market. Skoda is currently selling three variants of its Fabia cars: Fabia Active Plus, Ambition Plus and Elegance. Honda is currently selling Honda Brio and Jazz in the hatchback segment. Tata is currently selling Nano, Indica and vista in the hatchback segments.
Beside the fierce competition in car market, hatchbacks are gaining popularity. It is less expensive to buy, more economical to maintain, easy to drive on crowded streets of Kathmandu and take less parking space. With many, more such advantages it has emerged as the most sought after the automobiles in the domestic four-wheel market. In the backdrop of this economic revolution, hatchbacks have become common sights in our city streets nowadays. It has been leading the Nepali automotive market primarily due to their lower price tags compared to sedans and SUVs. Increasingly, newer and smaller hatchbacks are entering Nepali market with lower price tags and this has been the key factor in driving up their sales. The engine capacity and dimension of hatchbacks are lesser compared to that of sedans and SUVs, thereby, enabling the manufacturers to offer the cars at comparatively. The availability of hatchbacks at lower prices, starting from Rs 8,58,000, has contributed to the popularity of this segment. Due to the cheaper price, individuals earning a monthly salary of Rs 30,000 and above can easily own a hatchback.