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Women in today’s automotive industry

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There’s a common misconception that cars only interest men and they can only manufacture vehicles. They feel the industry is technically masculine. Women are viewed as too timid and fragile to deal with public affairs, participate in strenuous activity, or operate complex machinery (such as automobiles). Gone are those days and it’s time to prove such a believe as a false. Nowadays this sector has attracted women too and day by day women entering in this field increasing. 292711_4354870183844_1482460144_n
According to Forbes magazine women buy 52% of all new cars in the United States, and influence more than 85% of sales, so manufacturers should have a high incentive for reaching out to women. When Grace Lieblein started her career in a car assembly plant at the age of 18, she was a rare woman in a man’s world. Today, 34 years on, she is the newly appointed VP of global purchasing for General Motors, and trying to persuade more young women to reach the top in the car industry. Likewise, in the UK, Sarah Sillars, outgoing executive chair of the Institute of the Motor Industry, which represents car retailers, is about to take over as chief executive of the Sector Skills Council for Science, Engineering and Manufacturing Technologies according to CNN. Another recent study published by Women Certified focuses on what women car buyers want when shopping for a new vehicle, and the results found that just as important as buying experience is the way women are treated during the process. It turns out that during the service experience is when women face the harshest treatment. However, involving more women in the manufacture of cars would not take the sex out of the industry.
In the developed country, many women are leading the auto sector. Women get the credit for creating whole segments of the industry, including minivans and crossovers. Nevertheless, when we eye at the Asian automotive market there are very few women working in this field. In the Indian auto sector there is little place for women with just 3-5 percent forming the total workforce. Even in the developed markets like Japan and China, there are few women in the auto industry. Japanese carmakers such as Totota Kirloskar motors (1.3%) and Honda Siel cars India (3%) are far more conservative over taking in women compared to their American firms like Ford India (5%) and General Motors India (3%). In Hyundai Motors India, only 1.5 per cent of the total work force consists of women. Indian car makers like Tata Motors, Maruti Udyog, and M&M are better off compared to Japanese and Korean car companies in terms of recruiting women employees. Indian companies employ women between 3-5 per cent of their total work force ( Data from google &Wikipedia) .
Apart from this, there are few women in designing and manufacturing cars. Just imagine if women are given greater involvement in the industry, what kind of cars would women design? Moreover, how would men feel about women steering much more of the car industry? More to the point, given the extent of feminine influence over car purchases, how would women feel about it? It is true that women differ from men in choosing cars. Most of the women prefer their car small, cute and fun. They want to project image of themselves and use vehicle as a fashion accessory. They love light cars than heavy one. Aaron Gold, an automotive journalist with J.D. Power & Associates, nominated the following as the top 10 picks for women Ford Focus, Honda Civic, Honda Fit, Mazda 3, Mazda MX-5 Miata, Mercedes E-class, Nissan Sentra, Subaru Forester, Toyota Camry and VW Jetta.
Time had changed. People started to think that if given a chance women can not only lead this sector but also enhance this sector with their hard work and dedication. The most important things to be considered are to attract more women in this sector. For this, we need to reach out to those young girls and make them see that they have the capability and then show them how auto engineering can be exciting. There is no doubt that the automobile provide opportunities for work, inventions, and independence for women as well.


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